Bella, Bella Pro, Or Bella Housewares 90104

SaferProducts.gov consumer incident report 20221004-4266A-2147353507. Severity: Incident, No Injury. Product: Bella, Bella Pro, or Bella Housewares 90104 (It is a Bella Pro 2 Slice Digital Display Toaster. Bought from Best Buy, model 90104 SKU 6412324). Incident: I purchased a Bella Pro 2-slice, digital display toaster in March of 2021. Shortly thereafter, but outside of my 14 day return policy, I noticed the toaster was not ejecting food when the time was up. Sometimes even the cancel button would not work, I would have to force the knob up to eject the toast. Unplugging it and plugging it back in would sometimes fix it, but it would just end up happening again. I was always vigilant due to this so it was never an issue for me. Well, today, on 10/4/2022, the toaster caught fire due to this failure to eject. My boyfriend got distracted and, usually a smell will alert that something is burning, but he said the toaster caught fire. Luckily he caught it before it burned our apartment & all of our belongings down. It was purchased from Best Buy, model 90104, SKU 6412324.