Vitamix VM0197 (3320)

SaferProducts.gov consumer incident report 20201216-D5627-2040779. Severity: Injury, No First Aid or Medical Attention Received. Product: Vitamix VM0197 (3320) (Vitamix Blender Model VM0197 (3320)). Incident: The very first time that the consumer used the blender, it caught fire. Within 5 minutes of turning on the blender, arcing and flashes of bright light,. along with burning smoke, emitted from the blender. The blender has 10 speeds and it was sent to 4/5 speed. The blender was filled halfway with a soft rice. The consumer immediately pulled the blender's electric plug from the outlet and rushed the product out into his garage. His kitchen was filled with smoke and his eyes were burning severely. 12/16/2020: The consumer called the firm (1-800-848-2649), and reported the incident to [REDACTED]. The rep. placed the consumer on hold and told him that he would discuss this with his supervisor and come back. After a long wait, the call was disconnected. The firm did not call the consumer back, nor did he call them back. There was no damage to the granite countertop.