Kidde (upside down !) 9030

SaferProducts.gov consumer incident report 20250514-DCEAA-2147331315. Severity: Incident, No Injury. Product: Kidde (upside down !) 9030 (Kidde Smoke Detector Model (upside down exclamation point) 9030, a white disc about 6 inches diameter, the outer housing, battery door are all the same White color, precluding the Consumer from seeing or reading the battery installation orientation UNDER the battery compartment lid. The Model Number leads with the 'upside down !' character.). Incident: I purchased a Kidde Model 9030, Smoke Detector from Wal Mart in Clinton, TN on the date of this Filing. This device is a CRITICAL, LEGALLY MANDATED LIFE AND PROPERTY SAFETY DEVICE. I am an Electronics Design and Manufacturing Engineer also an ISO 9000 Auditor including Nuclear safety and State / Federal / Industrial Regulatory experience. The item is unsafe because, in general, it is not only possible, but likely the Consumer will incorrectly install the supplied 9V battery, resulting in the unit not operating without any further instruction or indication. The defects are as follows: 1. No instruction, image etc in the included Instruction Sheet of: a) how to install the battery, b) no image, description of the correct orientation to correctly install, there are four (4) possible orientations, only one is correct, c) there is molded into the battery compartment cover a hidden, not-conspicuous and almost impossible to see, orientation diagram, raised white on a white background, which requires holding the device in a certain orientation to be able to read it, d.) there is a conspicuous colored label in the bottom of the battery compartment warning "battery has been removed" but no such label or device to advise HOW to correctly install the battery e) no further warning, advice or annunciation of the battery being installed incorrectly resulting in non-operation. This unit is powered by a 9-volt battery, apparently NEDA 1604, having positive and negative terminals of different diamete